Rostocker Existenzgründungsinitiative



The Rostock start-up initiative included qualitative and quantitative research on the entrepreneurship of academics. In addition, a start-up program was developed, which specifically trains the key competences of potential founders. This training was recognized by the OECD as a best-practice example for the promotion of business start-ups.

To be well prepared to start a career, self-employment or to begin a start-up project means to know how to deal with the complexity of economic activity and the acceleration of change regarding market trends as well as individual economic and social systems.

Around the globe, the entrepreneurial environment has never been so unstable, uncertain and competitive as it is now. To cope with the rising complexity, human creativity is increasingly being recognized as a key success factor. And releasing the creativity as well as the potential of individuals and the effectiveness of an organization is something that competitors cannot simply duplicate.

Entrepreneurial competence has to be redefined and promoted accordingly. The increase in organized complexity in all business areas and areas of life requires not only the teaching of analysing methods and control instruments but also, in particular, the opening of training fields in order to strengthen the perception and skills for dealing with complexity.

ROXI opens training fields to promote entrepreneurship and start-ups!

The objective of ROXI is to improve the conditions for successful start-ups and to support start-up processes through effective qualification offers as well as to support a better start-up dynamic in the region.

For the purpose of implementation, the Institute for Human Resource Development at the University of Rostock was founded. With the support of the university and above all through the funds provided by the Ministry of Social Affairs, the project concept could be realized. ROXI's Entrepreneurship Training was awarded the Teaching Award in 1999.


The methodology

As a central tool, a training concept for start-up entrepreneurs was developed, which teaches basic business skills with modern methods of adult learning (action learning) on the one hand, and creates action knowledge for successful entrepreneurial activity (entrepreneurial skills) on the other hand.


The Training: Acquiring competence for complexity

ROXI training teaches methods that participants at the thresholds of their life stages and career steps can use to analyze, clarify, generate ideas, prioritize, and plan implementation over and over again.


It is working on the release and consolidation of entrepreneurial skills, which are required by project managers, managers or departmental directors (intrapreneurship) as well as they are prerequisites for a successful activity of entrepreneurs and entrepreneurs (Entrepreneurship).


  • Development of entrepreneurial skills, which are also needed as a team / project or department manager, as well as clarification of career options (intrapreneurship).
  • Development of one's own entrepreneurial skills, identification of a viable concept and step-by-step development of the business plan (entrepreneurship).



The basics of business administration are deductively gained from learning experiments / simulation exercises. The participants go individually and in small groups with other participants through exercises that are very close to their future entrepreneurial activity in which they compete with competitors, survive in the market or fail.

This practice-oriented approach opens up a field of experimentation in which participants can (and should) learn through personal experience and make mistakes in order not only to understand important business relationships abstractly, but to fully understand their relevance.

The transfer of what you have learned into your corporate strategy takes place during the course in the accompanying, step-by-step development of your business plan. Market analysis, marketing strategy, production, management & organization, financial planning and financing are the topics here. Planning, negotiating, communicating, cooperating, presenting and implementing work techniques are practiced on an ongoing basis. Graduates gain confidence in the realization of basic "soft skills".



  • Stefan Goletzke




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